Privacy policy

1) Information on the collection of personal data and contact details of the person responsible
1.1 We are pleased that you visit our website and thank us for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 Responsible for the data processing on this website in the sense of the basic data Protection regulation (DSGVO) is Michael Geke, Dr. Geke & Analysts, Am Anker 4, 40668 Meerbusch, Germany, phone.: + 49 2150 9669890, e-mail: info (at) traderama.com. The person responsible for processing personal data is the natural or legal entity who, alone or together with others, decides on the purposes and means of processing personal data.
1.3 For security reasons and for the protection of the transfer of personal data and other confidential content (e.g. orders or inquiries to the person Responsible) this website uses an SSL or TLS encryption. You can see an encrypted connection on the string “https://” and the lock icon in your browser line.

2) data collection when you visit our website
In the mere informational use of our website, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server logfiles”). When you visit our website, we collect the following information, which is technically necessary for us to display the website:
-our visited website
-date and time at the time of access
-amount of data sent in bytes
-source/reference from which you reached the page
-browser used
-operating system used
-ip address used (if applicable: in anonymous Form)
Processing is carried out in accordance with article 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, We reserve the right to check the server logfiles retrospectively, should give specific indications of illegal use.

3) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data and IP address values, on an individual scale. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by storing settings (e.g. memorizing the contents of a virtual shopping basket for a later visit to the website). As far as personal data are processed by individual cookies implemented by us, the processing is carried out in accordance with article 6 para. 1 lit. (b) GDPR either for the execution of the contract or in accordance with article 6 para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
We may cooperate with advertising partners who help us to make our internet offer more interesting for you. For this purpose, when you visit our website, cookies from partner companies are also stored on your hard drive (third-party cookies). If we cooperate with designated advertising partners, you will be informed individually and separately about the use of such cookies and the amount of information collected within the following paragraphs.
Please note that you can set your browser to be informed about the setting of cookies and to decide on their acceptance individually or to exclude the acceptance of cookies for certain cases or in general. Each browser is different in the way it manages the cookie settings. This is described in the help menu of each browser, which tells you how to change your cookie settings. You can find them for the respective browsers under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html
Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Contact
Personal data will be collected as part of contacting us (e.g. by contact form or e-mail). Which data are collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of answering your question or for contacting and related technical administration. The legal basis for the processing of the data is our legitimate interest in answering your questions in accordance with article 6 para. 1 lit. f GDPR. If its contact is aimed at concluding a contract, an additional legal basis for the processing is article 6 para. 1 lit. (b) GDPR. Your data will be deleted after the final processing of your request, this is the case if it is clear from the circumstances that the facts in question are conclusively clarified and that there are no legal retention obligations.

5) Data processing at the opening of a customer account and contract processing
In accordance with article 6 1 lit. b GDPR personal data will continue to be collected and processed if you inform us about the execution of a contract or the opening of a customer account. The data that is collected is shown in the respective input forms. A deletion of your customer account is possible at any time and can be done by a message to the above address of the person responsible. We store and use the data you have provided for the processing of the contract. After the complete execution of the contract or deletion of your customer account, your data will be blocked with consideration for tax and commercial retention periods and deleted after the expiry of these deadlines, unless you explicitly refer to further use of your Data has been consented to, or a legally permitted further use of data has been reserved on our part, which we inform you accordingly.

6) Use of your data for direct marketing

6.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The required information for the sending of the newsletter is your e-mail address alone. The disclosure of additional data may be optional and will be used to contact you personally. For the sending of the newsletter we use the so-called double opt-in procedure. This means that we will not send you an e-mail newsletter until you have expressly confirmed to us that you agree to the sending of Newsletters. We will send you a confirmation email asking you to confirm that you want to receive newsletters in the future by clicking on an appropriate LINK.
By activating the confirmation link you give us your consent for the use of your personal data in accordance with article 6 para. 1 lit. a GDPR. When registering for the newsletter, we will store your IP address, registered by the Internet service provider (isp), as well as the date and time of registration, in order to be able to track any misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time by using the link provided in the newsletter or by corresponding message to the responsible person mentioned above. After you have cancelled your e-mail address, your email will be immediately deleted in our newsletter-mailing list, unless you have expressly agreed to further use of your data or we reserve a any data use, which is legally Which we inform you in this statement.

If the double opt-in procedure for registration is not available, we will accept your registration for the newsletter If you send us a personal email to info(at)traderama.com, in which you give us your first and most recent (optional) and the email address and explain in the email that you would like to subscribe to the newsletter.

6.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. For this we do not have to obtain separate consent from you according to Art. 7 para. 3 Act against unfair competition. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially rejected to the use of your e-mail address for this purpose, we will not send you a mail. You are entitled to reject the use of your e-mail address for the purpose described above at any time with effect for the future by a message to the person named above. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your rejection, the use of your e-mail address for advertising purposes will be ceased immediately.

6.3 Newsletter Delivery via MailChimp

Our e-mail newsletters are sent through the technical service provider The Rocket Science group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave ne, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to which we have your newsletter data provided. Such transfer shall be made in accordance with article 6 1 lit. f GDPR and serves our legitimate interest in the use of an advertising-effective, safe and user-friendly newsletter-module. Please note that your data is usually transferred to a server of MailChimp in the USA and stored there.

MailChimp uses this information for the dispatch and statistical evaluation of the newsletters on our behalf. For the evaluation, the sent e-mails contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. This can be used to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). The data will be collected exclusively pseudonymized and will not be linked to your further personal data, a direct personal availability will be excluded. This data is used exclusively for statistical analysis of newsletter campaign. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you want to contradict the data analysis for statistical evaluation purposes, you have to unsubscribe from the newsletter delivery.

Furthermore, MailChimp may, in accordance with article 6 para. 1 lit. (f) GDPR use the date itself on the basis of its own legitimate interest in the appropriate design and optimization of the service and for market research purposes, for example, to determine from which countries the beneficiaries come. MailChimp does not use the data of our newsletter recipients, however, to write it ourselves or to pass it on to third parties.

To protect your data in the United States, we have concluded a data processing agreement with Mailchimp on the basis of the standard contractual clauses of the European Commission in order to allow transfer of your personal data to MailChimp . This data processing contract can be viewed in case of interest under the following Internet Address: http://mailchimp.com/legal/forms/data-processing-agreement/.

MailChimp is also certified under the US-European Data Protection Agreement “privacy shield” and undertakes to comply with EU data protection regulations.

You can view the privacy policy of MailChimp here: https://mailchimp.com/legal/privacy/

6.4. Commentary function:

As part of the commenting function on this website, information about the time the comment was created and the nick name you selected will be stored and published on the website. Your IP address will also be recorded and stored. This storage of the IP address is for security reasons and in the event that the data subject violates the rights of third parties or posts illegal contents by means of a comment made. We need your e-mail address in order to get in touch with you if a third party should complain about your published content as unlawful. Legal bases for the storage of your data are article 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are rejected by third parties as unlawful.

7) Data processing for order processing

7.1 To process your order, we cooperate with the following service providers, who support us in whole or in part in the execution of closed contracts. These service providers are provided with certain personal data.
The personal data collected by us will be passed on to the transport company responsible for the delivery, as far as this is necessary for the delivery of the goods. We will pass on your payment data to the authorized credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly. The legal basis for the transmission of the data is article 6 para. 1 lit. (b) GDPR.

7.2 Use of payment service provider
-paypal
In case of payment via paypal, credit card via paypal, direct debit via PayPal or – if offered-“purchase on account” or “instalment payment” via paypal, We will pass your payment data to PayPal (europe) S.A.R.L. et cie, S.C.A., 22-24 Boulevard royal, l-2449 Luxembourg (hereinafter “paypal”). The transfer shall be made in accordance with article 6 para. 1 lit. (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to credit card payment via paypal, Direct debit via PayPal or – if offered – “purchase on account” or “instalment payment” via PayPal to carry out a credit report. For this purpose, your payment data may be used according to article 6 para. 1 lit. f GDPR, on the basis of the legitimate interest of paypal, is passed on to the determination of its solvency to credit bureaus. The result of the credit check in relation to the statistical default probability uses PayPal for the purpose of deciding on the delivery of the respective payment method. The credit information can contain probability values (so-called score values). If score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical process. The calculation of score values includes, but is not limited to, address data. For further information on data protection, including the credit bureaus used, please refer to the PayPal privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You may at any time object to this processing of your data by a message to Paypal. However, PayPal may still be entitled to process your personal data, if this is necessary for the contractual payment processing.
-Stripe
If you choose a payment method of the Paymentdienstleisters stripe, payment is made through Paymentdienstleister stripe payments Europe ltd, block 4, Harcourt centre, Harcourt road, Dublin 2, ireland, to which we will process your order Information provided in addition to the information about your order (name, address, account number, Bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with article 6 para. 1 lit. (b) GDPR. The transfer of your data is solely for the purpose of payment processing with the payment service provider strip Payments Europe Ltd. and only insofar as it is necessary for this. For more information on stripe privacy, see the URL https://stripe.com/de/terms

8) Online Marketing
Using Google AdWords conversion tracking
This website uses the Google AdWords online advertising program and Google AdWords conversion tracking for Google llc., 1600 Amphitheatre parkway, Mountain view, CA 94043, USA (“google”). We use the Google AdWords offer to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising Costs.
The conversion tracking cookie is set when a user clicks on a google-switched AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not intended for personal Identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can see that the user clicked on the ad and was redirected to that Page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords Customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers will see the total number of users who clicked on your ad and were redirected to a conversion tracking tag Page. however, you do not receive any information that allows users to identify themselves personally. If you do not want to participate in the tracking, you can block this usage by disabling the Google conversion tracking cookie from your Internet browser under User Preferences. You will not be included in the conversion tracking Statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising according to Article 6 1 lit. f GDPR.
Google llc, based in the United states, is certified for the US-European Data Protection Convention “privacy shield”, which ensures compliance with the data protection standards in force in the EU.
For more information about Google’s Privacy policy, Please visit the following Internet Address: http://www.google.de/policies/privacy/
You can permanently disable cookies for ad presets by preventing them from setting your browser software, or by downloading and installing the browser plug-in available at the following link:
Http://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be used or may be restricted if you have disabled the use of cookies.

9) Web Analytics Services

– Google Analytics
This website uses Google analytics, a Web analytics service from Google llc, 1600 Amphitheatre parkway, Mountain view, CA 94043, USA (“google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which allow you to analyze the use of the Website. The information generated by the cookie about your use of this website (including the abbreviated IP Address) is usually transferred to a Google server in the United States and stored There.
This website uses Google analytics exclusively with the extension “_anonymizeIp ()”, which ensures an anonymization of the IP address by truncation and excludes a direct person-related Ability. By extension, your IP address will be shortened by Google within Member States of the European Union or in other contracting States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened There. In these exceptional cases this processing is carried out in accordance with article 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimization and marketing Purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services related to the use of the website and the internet. The IP address submitted by your browser as part of Google Analytics will not be merged with other Google Data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, we would point out that in this case you may not be able to use all functions of this website in Full. You can also prevent Google from capturing the data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of such data by using the browser plugin available at the following link Download and Install: http://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this site in the future (this Opt-out Cookie Works Only in this browser and only for this domain, delete your cookies in this browser, you need to click this link again): Disable Google Analytics
Google llc, based in the United states, is certified for the US-European Data Protection Convention “privacy shield”, which ensures compliance with the data protection standards in force in the EU.
For more information on how to handle user data in Google analytics, see the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

10) Tools and other
Google reCAPTCHA
On this website we also use the reCAPTCHA feature of Google llc, 1600 Amphitheatre parkway, Mountain view, CA 94043, USA (“google”). This function is used primarily to differentiate whether an input is made by a natural person or is done by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the service reCAPTCHA to Google and is done according to article 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the determination of the individual will-carrying of acts on the Internet and the prevention of misuse and spam.
Google llc, based in the United states, is certified for the US-European Data Protection Convention “privacy shield”, which ensures compliance with the data protection standards in force in the EU.
For more information on Google reCAPTCHA and Google’s privacy policy, please see: https://www.google.com/intl/de/policies/privacy/

11) Contacting the evaluation reminder
Own valuation reminder (no shipping by a customer rating System)
We use your e-mail address for a one-time reminder of the evaluation of your order for the evaluation system we are using, provided that you give us your express consent in accordance with article 6 para 1 lit. a GDPR.
You can revoke your consent at any time by a message to the person responsible for the data processing.

12) Use of rating and test seal graphics
ShopVote Graphics

For the display of our ShopVote seal and the possible collected and/or aggregated evaluations, we have included ShopVote graphics on this Website.

This serves the purpose of preserving our interests in the context of a weighing, in the optimal marketing of our offer in accordance with article 6 Para. 1 p. 1 lit. f GDPR. The ShopVote graphics and the services advertised are an offer of Blickreif GmbH, Alter Messeplatz 2, 80339 Munich.

When calling the ShopVote graphics, the Web server automatically stores a so-called server logfile, which e.g. Contains your IP address, the date and time of the call, the amount of data transferred and the source of the call (access Data) and documents the Retrieval. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your page visit. Other personal data are not collected or stored by the ShopVote graphics

13) Rechte des Betroffenen
13.1 The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) against the person responsible with regard to the processing of your personal data, about which we inform you below:
– Right of access according to Art. 15 GDPR: In particular, you have a right to information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data has been disclosed or will be, planned storage period or the criteria for determining the storage period, the right of rectification, deletion, limitation of processing, objection to the processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the existence of automated decision-making including profiling and possibly meaningful information about the logic involved and the scope involved and the intended effects of such processing, as well as your right to be informed, which guarantees under Art. 46 GDPR in the case of forwarding your data to third countries;
– Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
– Right to cancellation according to Art. 17 GDPR: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. . However, that right does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the exercise, pursuit or defense of rights;
– Right to restriction of the processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data, as long as the correctness of your data, which you contested, is checked, if you refuse a deletion of your data due to inadmissible data processing and instead require the restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal rights, after we no longer need these data after purpose or if you have objected for reasons of your special situation, as long as it is not certain, if our legitimate reasons prevail;
– Right to information in accordance with Art. 19 GDPR: If you have the right to rectify, delete or restrict the processing to the responible person (above), he / she is obliged to rectify or delete the data to all recipients to whom the personal data relating to you have been disclosed or limitation of processing unless it proves impossible or disproportionate. You have the right to be informed about these recipients. .
– Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible, as far as this is technically feasible;
– Right of revocation of granted consent pursuant to Art. 7 para. 3 GDPR: you have the right to revoke consent once granted in the processing of data at any time with effect for the future. In the case of withdrawal, we will delete the data concerned immediately, as far as further processing can not be based on a legal basis for consentless processing. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
– Right to appeal under Art. 77 GDPR: If you believe that the processing of personal data concerning you is contrary to the GDPR, you have the right to complain to a supervisory authority, in particular in any other administrative or judicial remedy the Member State of your whereabouts, your place of work or the place of the alleged infringement.

13.2 OPPOSITION RIGHT
OPPOSITION RIGHT IF WE, IN THE CONTEXT BALANCING INTEREST, PROCESS YOUR PERSONAL DATA BASED ON OUR MAJOR LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO STOP THIS PROCESSING FOR THE FUTURE FOR REASONS COMING FROM YOUR SPECIFIC PERSONAL SITUATION.
IF YOU MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. PROCESSING YOUR DATA FURTHER CAN STILL OCCUR IF WE PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING WHICH EXCEED YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE PRESENTATION, EXCECUTION OR DEFENSE OF LEGAL CHARGES. IF YOUR PERSONAL DATA IS PROCESSED BY US TO DO DIRECT ADVERTISING, YOU HAVE THE RIGHT TO FILE AN OBJECTION TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING.
. YOU MAY FILE THE OBJECTION AS DESCRIBED ABOVE. IF YOU MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING ​
IF YOU MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING ​

14) Duration of the storage of personal data
The duration of the storage of personal data is measured according to the respective legal retention period (e.g.. trade and tax-related retention periods). At the end of the period, the relevant data are routinely deleted, unless they are no longer necessary for the performance of the contract or the initiation of the contract and/or on our part there is no legitimate interest in the further Storage.